About Us
Experienced Sales Practitioners. Practical Strategies. Measurable Growth.
We are a collective of experienced sales and business development professionals — not a single individual, but a practitioner-led firm built to help SMEs build professional, scalable sales organisations.
Who We Are
An organisation of practitioners — not a personal brand.
SellingDNA is a collective of experienced sales and business development professionals who have spent years building sales organisations, entering new markets, developing GTM strategies, managing sales teams and driving revenue growth for B2B businesses.
Our collective experience spans B2B Sales, Business Development, GTM Strategy, Sales Transformation, Revenue Growth, Sales Leadership, Sales Technology, and AI & Digital Transformation.
Our Mission
To help SMEs build professional, scalable and predictable sales organisations.
Our Vision
To become a trusted growth partner for SMEs looking to transform their sales performance.
Our Approach
Practical. Data-driven. Hands-on. Outcome-focused.
Our Team
Meet the Practitioners
Six experienced sales and business development consultants, each bringing a distinct area of practitioner expertise. Full profiles to be confirmed.
[Consultant Name]
Sales Strategy & GTM Consultant
[X]+ Years Experience
Expertise: GTM · B2B Sales · Sales Transformation · Revenue Growth
Industries: [Industry Focus — Placeholder]
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[Consultant Name]
Sales Team & Leadership Consultant
[X]+ Years Experience
Expertise: Sales Hiring · Coaching · Performance Management
Industries: [Industry Focus — Placeholder]
[Short professional bio — placeholder]
[Consultant Name]
Sales Process & CRM Consultant
[X]+ Years Experience
Expertise: CRM Strategy · Sales Automation · Dashboards
Industries: [Industry Focus — Placeholder]
[Short professional bio — placeholder]
[Consultant Name]
Revenue Growth Consultant
[X]+ Years Experience
Expertise: Pipeline Growth · Conversion · Account Expansion
Industries: [Industry Focus — Placeholder]
[Short professional bio — placeholder]
[Consultant Name]
AI-Powered Sales Consultant
[X]+ Years Experience
Expertise: AI Prospecting · AI Sales Analytics · Automation
Industries: [Industry Focus — Placeholder]
[Short professional bio — placeholder]
[Consultant Name]
Business Development Consultant
[X]+ Years Experience
Expertise: Market Expansion · Territory Strategy · New Markets
Industries: [Industry Focus — Placeholder]
[Short professional bio — placeholder]
Our Philosophy
Strategy without execution does not create revenue.
We help clients move from Strategy → Execution → Measurement → Continuous Improvement — because a plan on a slide has never grown a pipeline.
Ready to Build a Better Sales Engine?
Let's identify what's holding your sales growth back — and build a practical path forward.